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What is a softsupps pet?

Pet Parents® SoftSupps® are carefully designed and crafted by leading pet supplement scientists using clinically proven branded ingredients to offer result-driven, targeted solutions for common health concerns, all while leading with whole meats and veggies. In fact, our supplements contain 25-300% more active ingredients than other competitors

What is a pet blanket?

A proprietary fabric blend that quickly wicks, absorbs & holds in more liquid per square inch than other options in the market, locking the liquid in the pet blanket, so messes can't find their way all over your furniture, carpets, & home.

Exclusive

We truly care about our retail "paw"tners and demonstrate this by creating processes, programs, and products that help our "paw"tners grow, develop, and succeed. For example, we are currently offering exclusive products to our retail "paw"tners that can not be found anywhere else!

Data oriented

We heavily research & test our products through customers, retailers, & focus groups to make decisions. Data drives what we do, so we can provide the absolute best for our customers & retailers.

For All

We create products that are designed for all breeds and sizes, from newborn to the golden years, Chihuahuas to Great Danes to kitty cats, our products are truly fit for all pets and the needs they have throughout life. See our product range here!

One Stop Shop

Pet Parents® is a one stop shop for needs that occur in all fur families over time. Our products are designed to work simultaneously together so when a customer comes into your store they are able to leave with a wide range of products that help manage, aid, and relieve the issues happening in that home, making you the hero!